About / Milan
Physical identity, digital continuity.
IL MIO World was presented as a Milan-based project combining near-field communication and blockchain-linked records to explore customer engagement around physical products.
The proposition
The concept starts with a simple interaction: a person encounters an object, taps its NFC tag and opens a digital record associated with that item. The record can provide product context and, in the described model, support an ownership handover.
Founding team
Public interviews identify Armin ZadakBar and Mark Noorlander as co-founders. The source material describes one focus in marketing and growth, the other in blockchain technology.
Project timeline
- 2018–2019 — public founder profile lists IL MIO World activity during this period.
- Product descriptions connected NFC tags, mobile reading and blockchain-linked ownership records.
- Public materials discussed customer engagement and potential product-lifecycle use contexts.