Press

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For information about press releases, contact alex@ilmio.world.

If the Made in Italy trademark was officially registered as a brand, it would be the third best known brand in the world after The Coca-Cola Company and Visa. Blockchain technology is provides a concrete solution to the protection of the value of Made in Italy, combatting counterfeiting threats.

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IL MIO WORLD reúne Blockchain, Tags NFC, App e IoT para identificar consumidores e produtos.

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About 6 months ago a business partner (now co-founder), Mark Noorlander, and I started working on a project called IL MIO World. We officially incorporated the company in June of this year. Mark’s background is in Blockchain Technology and I specialize in Marketing, or Growth Hacking, to be more specific. After working on a different project together, we recognized a need for anti-counterfeiting solutions as well as better marketing tools that are compliant with GDPR regulations – something that could benefit both consumers and brands. Thus, IL MIO World was born.

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IL MIO World significa “il mio mondo”. Abbiamo creato una soluzione che protegge il mondo dei marchi e il mondo privato degli utenti e dei loro prodotti. Abbiamo combinato i chip NFC e la tecnologia blockchain per autenticare le merci e archiviare le informazioni in modo sicuro. I prodotti incorporati con chip NFC verranno scansionati con la nostra app mobile e le informazioni di proprietà verranno registrate sulla blockchain.

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Interview of IL MIO World's Co-Founder & CTO, Mark Noorlander, with OpenLedger on why luxury brands need Blockchain.

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